Not all content serves the same goal
A service page attracts people who want to buy; an article attracts people looking for an answer. We choose the type of content based on where the visitor is in their decision.
From research to a published, measured page
Tools support the research; people make the calls
We use search data and analysis tools to choose topics and angles. The writing and review are done by an editor who understands your business and knows what matters to the reader.
A medical services website, compared with 825 clicks in the previous period, after improving its pages and content and connecting search traffic to the right path through the site.
SEO content FAQs
Tools help with research and coverage analysis. The writing and review are done by an editor, and we never publish copy without human editing.
The number isn't the goal. We first work out what your priority pages need, and improving existing pages can be more effective than adding new articles.
We write both: service, category and product pages, as well as the articles and guides people read before making a decision.
We track impressions and clicks in Search Console, and traffic and conversions in GA4, for every page.
Yes. Updating a page that's losing visibility often pays off faster than creating a new one.
We agree on tone and terminology at the start, and apply them to every piece before it's published.
Book a free consultation
Tell us about your website and the service you need. We review your site before the call, then agree with you on the best next step.
- An initial review of your site before the call
- Clear recommendations, no obligation