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Real estate & construction

Real estate SEO

Searching for an apartment in a specific neighborhood is different from searching for a new project or a real estate developer. That's why we don't put every property on one page. We organize the site by area, project and unit type, with up-to-date information that helps visitors compare and request details.

The buyer's search path Illustrative example
Apartments for sale near schools
  1. AreaServices, roads and projects
  2. ProjectMaster plan, amenities and handover phases
  3. UnitSize, price and availability
  4. The action we measureViewing request or inquiry
Illustrative example: a real estate website

Area, then project, then unit

1Area
A page that explains the area and directs visitors to its projects.
2Project
Residential project
Master plan · Amenities · Handover phases
3Unit & inquiry
Two-bedroom apartmentAvailable
Three-bedroom apartmentReserved
Request a viewing
How do searchers find the right property?

Structure your site the way buyers choose a property

Buyers usually decide on the area and property type first, then compare the available projects and units. So we give area, project and unit pages each a clear job, instead of repeating the same description across dozens of pages. The area page helps buyers understand the options, the project page explains its confirmed details, and the unit page shows its status, specifications and how to inquire.

Area
The options available in the location
Project
Confirmed details and features
Unit
Specifications, availability and inquiry
Managing pages when listings change

Listings change, and your pages need to keep up

One of the biggest problems on real estate websites is sold units that still look available, or pages deleted with no useful alternative. We review the life cycle of each page type: what gets updated, what can lead to similar units, and what shouldn't stay visible with misleading wording.

Available unit The page stays up to date with specifications, availability and how to inquire.
Sold unit It's never shown as available; its status is updated and it points to similar units in the project.
Completed project The page becomes a reference for the project and points to current projects.
Neighborhood page with no listings It isn't created at all until there is enough information and inventory to justify it.
Measuring relevant inquiries

Measure inquiry quality

We connect page visibility and clicks to the inquiries that reach your sales team, distinguishing between a request for information about a project and a request to view a specific unit.
This helps your team see which areas and property types attract the right customers.
Any performance figures on this page require data from a real property project and a clear comparison period. Where that isn't available, we show our methodology instead of sample numbers.
FAQ

Questions about SEO for real estate companies

We don't leave them looking available, and we don't delete them abruptly. We update their status and point visitors to similar units in the same project or area.

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