From category to product
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Category search“kids' bedroom furniture”Browsing, not yet decided
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ComparisonBetween models or sizesNarrowing down the choice
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Specific productA particular model or sizeClose to buying
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Cart & orderAvailability & deliveryMaking the decision
Someone searching for “kids' bedroom furniture” hasn't made up their mind yet, while someone searching for a specific size or model is close to buying. We give the category page a clear role: presenting the options and helping shoppers narrow them down. Then we make sure the product page answers questions about size, specifications, availability and delivery using the information the store actually has. That way, each page serves a different question instead of the category and the product competing for the same search term.
Where is your store losing visibility?
We review which categories deserve to rank, which products are available and the links that lead to them. Filters can create many near-identical pages or generate titles customers don't care about, so we don't apply one rule to every store. We choose what's useful to searchers and has content of its own, and we handle duplicate or unavailable pages based on your store's actual situation. We also check how fast pages load on mobile, because a customer may reach a product and leave before getting a proper look at it.
- What we review in your store
- Category structure and category-to-product linking
- Product descriptions, sizes and specifications
- Unavailable products and their alternatives
- Filters and duplicate pages, based on your store's data
- Mobile loading speed
What does SEO success mean for a store?
Rankings and clicks help us understand reach, but they're not where improvement decisions end. We track the performance of category and product pages, plus orders and revenue from organic search, whenever the measurement tools are set up for it.
Growth in organic search revenue
An online store in the Saudi market. Organic channel revenue rose from SAR 19,956 to SAR 106,274 compared with the previous period.
E-commerce SEO questions
No. We only index a filter page when people actually search for it and it has content of its own that's useful to searchers. We keep the rest from creating duplicates, based on your store's data.
It depends on the product. If it's coming back, we keep its page and make availability clear. If it's discontinued for good, we send visitors to a suitable alternative or to its category.
Usually with categories, because they attract broader searches and send visitors on to products. Then we move on to the products closest to an order. This may vary depending on your store's data.
When tracking is set up correctly, we connect organic visits to add-to-carts, orders and revenue, rather than looking at traffic alone.
Book a free consultation
Tell us about your website and the service you need. We review your site before the call, then agree with you on the best next step.
- An initial review of your site before the call
- Clear recommendations, no obligation