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AR SEO House
Legal & consulting

SEO for law firms

Someone looking for a lawyer needs to know which areas of law the firm handles, whether it has the right experience for their matter, and how to get in touch clearly and confidentially. We build pages for your actual practice areas, present your team and their credentials as the firm approves them, and organize articles around clients' questions, without turning them into promises of outcomes or one-size-fits-all legal advice.

The client's search path Illustrative example
Employment lawyer
  1. The legal issueThe client's question, in their own words
  2. Practice areaThe service and what it covers
  3. Expertise & answersCredentials and what to expect
  4. The action we measureConsultation request
Illustrative example: a law firm

From legal question to consultation

1The question
Trademark registration procedure
A clear answer on the procedure, documents and expected timeline.
2Service & expertise
Intellectual property
Specialization
License and regulatory body
What the service covers
3Consultation request
Type of matter
Preferred contact method
Your details are used only to contact you about your request.
Request a consultation
Practice areas before articles

A service page answers a different question than an article

Article Service page
The question “What are the requirements to set up a company?”“I need a firm to set up my company”
The page's role Explains the concept and its limitsSets out the help offered and who it's for
Next step Link to the related serviceConsultation request

An article explains a concept and its limits, while a service page sets out the help the firm provides, who it's for, and how to request a consultation. We organize practice areas around your real services and link them to the related explainers, without duplicating text or implying that a general article can replace legal advice.

Firm and attorney expertise

Show your people's expertise accurately

When the decision to get in touch rests on trust, visitors need to know who will handle their matter, what experience they have and what they practice. We use the bios, credentials and memberships the firm approves, and link them to the relevant services and articles.

Differences by jurisdiction

Any explanation of a law or procedure should name the country it applies to and be reviewed by a legal professional. Facts and laws vary, and no single promised outcome fits every case.

FAQ

Questions about SEO for law firms

If the searcher wants someone to help with the matter, it's a service page. If they want to understand it first, it's an article that leads to the related service.

Free · 30 minutes · Online

Book a free consultation

Tell us about your firm's website and the practice areas that matter to you. We'll review your service pages before the call and suggest where the consultation request should sit on each one, and how we'll track the requests it brings in.

  • An initial review of your site before the call
  • Clear recommendations, no obligation
Service needed