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Case study

Healthcare: Organic Traffic Growth for a Medical Clinic

+254% organic traffic and +232% leads for a specialized medical clinic.

+254% Traffic growth
Client
Lavizon Clinics
Sector
Health & Medical
The challenge

Weak organic visibility for the clinic's core services

Before we worked on the website, the medical clinic had weak organic visibility for keywords related to its core services, and search played only a limited role in bringing in bookings and inquiries. The pages were also not built around the needs of patients searching online, whether in how the content was written, how the information was organized or how clearly the clinic's services were targeted.

Solution steps

What we did

We started by reviewing the most important medical and service pages.

  1. Re-optimizing medical and service pages Optimizing the most important pages to match how users actually search.
  2. Content development Explaining services more clearly and in a way that builds trust with patients searching online.
  3. Site structure and internal linking Improving the site's internal structure and the links between its pages.
  4. Content growth plan Supporting the clinic's visibility for keywords related to its target services and specialties.
Results

What changed?

Over the months of work, the website achieved clear growth in organic traffic, and rankings improved for a number of main keywords until important pages reached the first page. This strengthened the clinic's online presence and increased its chances of reaching patients searching directly for its services, instead of relying only on referrals or other sources.

Traffic
+254%
Leads
+232%
All results Book a consultation call