The challenge
Good content that didn't rank for competitive keywords
The education platform struggled to appear for competitive keywords related to courses and training, despite having good content and services. The core problem was poorly organized pages and no clear strategy for covering search intent, along with a lack of strong pages targeting the keywords its audience searches for directly.
Solution steps
What we did
We first analyzed the market and competitors to identify the real keyword opportunities.
- Market and competitor analysis Identifying the real keyword opportunities before making any changes.
- Rebuilding the page structure Rebuilding the main pages and the program and course pages so they are clearer for search engines and users.
- Optimizing existing content and creating new content Content that supports the target pages and covers search intent.
- Internal linking plan Distributing authority across pages and improving the chances of ranking first for important keywords.