The challenge
Heavy reliance on ads and weak organic visibility
Before we started, the store relied heavily on paid ads to bring in traffic and sales, while its organic visibility on key category and product pages was very weak. The site structure also did not help search engines understand which pages were the priority, buying-intent keywords were poorly targeted, and many pages brought in no qualified traffic or steady sales.
Solution steps
What we did
We started by reorganizing the store's structure and identifying the most important pages in terms of demand and profitability.
- Restructuring the store Identifying the most important pages in terms of demand and profitability, and organizing the structure around them.
- Optimizing category and product pages Working on titles, on-page descriptions and internal links between pages.
- A content plan to support the store Creating content that supports the store's pages and targets keywords with high purchase intent.
- Technical factors affecting crawling and indexing Improving what affects crawling and indexing, to gradually reduce reliance on ads.