Al-Rawda Machinery

89 WhatsApp chats from Google in 3 months, up from 7 in the previous three months

+1,171% WhatsApp chats from Google

Field

Packaging machines

Country

Egypt

Results period

August – October 2026

Case study date

November 2026

Buyers search for the machine’s name, not the company’s

The solution

1. 1 Redesigned the website with a clearer page structure
2. 2 A page for every machine: shrink wrapping, vacuum and can sealing
3. 3 A page for every industry: confectionery, spices and more
4. 4 Articles that explain the machines before buyers ask for a price
5. 5 Strengthened the domain with links from trusted websites

What changed?

WhatsApp chats from Google

Source: Google Analytics, August to October 2026 compared with the previous three months

Search phrase: «ماكينة تغليف حلويات»

#1 result Captured on 1 November 2026

6 screenshots

1. «ماكينة تغليف حلويات»
2. «ماكينة تقفيل علب الصفيح»
3. «ماكينات الشرنك»
4. «ماكينة فاكيوم سحب وطرد»
5. «ماكينة تغليف علب البهارات»
6. «فرن شرنك حراري»

Scroll for more screenshots

Google search results captured when this case study was prepared

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